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"Nike’s spending on TV and print advertising in the U.S. has dropped by 40% in just three years, even as its total marketing budget has steadily climbed upward to hit a record $2.4 billion last year"
http://management.fortune.cnn.com/2012/02/13/nike-digital-marketing/
We’ve been filming some quick-fire protips today at the #Distilled-a-thon. Here’s the first. More to come!